What data do you want to share with your audience? The data you choose will guide all of the content – from copy to graphics.
Once you’ve decided on your idea, you’ll need to compile the data that your infographic will illustrate. As fun as infographics are to read, they really are all about the data.
If so, what additional information and value can your infographic offer? 2: Gather the Data Research each to find other content and information on your chosen topic, and look to see if there are other infographics out there that have already covered your idea. Your marketing, creative and business teams need to work together to brainstorm and decide on an idea for your infographic.īegin with a pool of 8–10 ideas. Start by considering the business side of your infographic creation. To keep your content from falling into the substandard category, I lay out the key elements and steps for creating amazing infographics here… 1: Ideate For every truly stunning example of great design and content, several bad and confusing infographics exist. And this is why visual content like infographics has become an important component of content marketing.īut not all infographics are created equal. You know that infographics work well to engage readers, make your content more memorable, and get more shares and likes on social media. Publishers who use infographics grow their traffic an average of 12% more than those who don’t.Infographics are liked and shared on social media 3 times more than other any other type of content.Colored visuals increase people’s motivation to read a piece of content by 80%.
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